Because these "Coding Nerds" are already up for grabs by funded and product-market fit startups. Even if they are available they come at a very high price.
In today's world of business every atom is getting converted to bits. As Mark Andresson says that "Software is eating the world" in his brilliant essay, if you are building a business or plan to do it today, you need a core element of technology & innovation as your DNA.
But, then do you really need to be this CODING NINJA & possess this Technical Prowess to understand and comprehend the world of tech. Are there lenses to view this DNA of your Company without having a Technical Sword in your armory every time. I think yes.
Because ultimately your job is happy team and happy users. Note that, undoubtedly you need a NINJA Co-Founder or Employees to do that job, but it need not be YOU everytime.